The Value of Digital Signs - According to the U.S. Small Business Administration:
http://www.sba.gov/smallbusinessplanner/start/pickalocation/signage/text/features.html

LED signs are often referred to as Electronic Message Centers or EMCs. 

“EMCs are an investment in your business and provide the best and most cost-effective forms of paid advertising. The only form of advertising that may be more powerful is word of mouth (although it can be neither purchased nor controlled).”

“Is an electronic message center a cost-effective advertising medium? Yes. Businesses often select their advertising medium, and messages, based upon the cost per thousand exposures of their message to the public. On this basis, no other form of advertising comes close to matching the efficiency and cost-effectiveness, dollar for dollar, of an electronic message display. Compare the figures below:

Newspaper advertising - the cost on average is about $7.39 for 1000 exposures within a 10-mile radius of the business location.

Television advertising - The cost on average is approximately $6.26 per 1000 exposures.

Radio advertising - The cost is about $5.47 per 1000 exposures.

New LED electronic message center display - The cost is less than $0.45 per 1000 exposures. How? Assume, for example, that you spend $30,000.00 on this type of system, and that its useful life is about ten years. The amortized daily cost of the message center would equal about ($8.22). Add to this the daily cost of electricity for this new LED unit (approximately $0.60 depending on the sign specifics), thus giving your business a daily message center expense total of $8.82. With a daily traffic count of 20,000 vehicles passing your business, you would have a cost of less than $0.45 per thousand exposures (counting drivers only)!

Best of all, with an electronic message center, a business does not have to worry about missing its target audience, becoming "yesterday's news," or facing expensive production costs for changing its message, as happens frequently with the other forms of advertising mentioned.

With an electronic variable message display:

“What level of return on investment can I expect?

For businesses that choose to enhance their signage with an electronic message display, the owners typically see an increase in business of 15% to 150%. Using the smaller number, consider the following example:

A small business generating $1,000.00 a day in revenue adds an electronic message center. The business soon increases by 15%, adding another $150 per day in total revenue. That translates into an additional $1,050.00 a week in revenue, or $54,600.00 per year.

It has been said that in retailing, "the last dollars are the best dollars," meaning that each additional customer adds a greater marginal percentage to the business's bottom line profit. In the foregoing example, we can only speculate on the actual impact upon profit, but assuming that the business was at or above its "break-even" point before adding the electronic message center, the addition of $54,600.00 per year in revenue would clearly add to the business's profit.

Keep in mind that with this example, the investment in the electronic message center unit would likely be about one-third of the additional revenue generated in the first year of its operation alone.”

The SBA suggests that up to 50% of sales come from signage and 85% of sales come from within a five mile radius.  It also states that 89% of businesses fail due to improper signage.

“Signage: Your Voice on the Street”
U.S. Chamber of Commerce

You’ve probably received a lot of helpful advice on writing your business plan, getting a loan, how to comply with the law, and even how to handle customer relations.  But, until now, you probably haven’t received any information about why you need a sign for your business or how to get the sign you need. 

Surprisingly, the value of on-premise signage has not been fully realized by the small business community.  Most owners barely think of signs at all.  If they do, they are an afterthought, a necessary expense but one that is rarely part of the budget.

By contrast, merchants who do understand the value of signage view it as an investment that will pay a return many times over.  They know that a well-designed, well-placed sign can generate huge profits.  And when signage is part of an overall marketing strategy, the increase in revenue is even more profound.

In fact, the U.S. Small Business Administration says signage is the least expensive, yet most effective form of advertising available to you.  It can be responsible for half of your customers - that’s right 50%.  And many loan companies think signage is so important that if they don’t see it included in the budget, they won’t issue a loan.

So, what are the elements of good signage?  What do you need to know before buying a sign?  Where do you get one?  How can you reap the benefits signage offers?  Most importantly, how can you maximize those benefits for your business?

First and foremost, signage can no longer be an afterthought.  Businesses can’t afford to just “hang up a shingle” or throw up some plywood with painted letters.  In order to compete in today’s competitive marketplace, you must think of your sign as a sophisticated, powerful marketing tool.  It should work for you 24 hours a day, 7 days a week, 365 days a year, creating the first impression of your business, telling people who you are, where you are and what you offer. 

In short, your sign is your voice on the street, communicating with passing motorists, convincing them to come through your doors and do business with you.”

THE POWERFUL INFORMATION ABOVE WAS QUOTED AS A TESTIMONIAL
CONFIRMED BY INDEPENDENT U.S. SBA, AND U.S. CHAMBER OF COMMERCE DOCUMENTED STUDIES.

Factory Direct LED offers a full range of LED Displays - from Top Level Extreme Resolution and Quality to Entry-Level Options

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